Social media28 months running
Amlak Real Estate — Content
Real estate · Property investment · Georgia · Saudi Arabia · Egypt · 151 images
Services · Riyadh
Campaigns measuredin enquiries, not views.
Selling to companies in Riyadh is a long cycle: someone searching today may sign three months out, and the decision passes through more than one person. A campaign measured in impressions here measures something unrelated to revenue, and can look entirely successful while not a single serious enquiry arrives. So we build the measurement first: what counts as a qualified enquiry, what it costs, and where it came from — then build campaigns on that definition. Google Search catches people looking for a solution now; LinkedIn reaches the people who decide even before they search; social builds the familiarity that makes your name recognisable when the decision comes. We separate ad spend from management fees in every quote and every report, so you know how much reached the platform and how much stayed with us.
What we see repeatedly
A report with no number that matters
Impressions, reach, and engagement all climb while the number of enquiries doesn't move. The figures are true but they don't measure what you're paying for.
Spend and management in one number
"Five thousand a month" with no split means you don't know how much actually reached Google, and can't compare one quote against another.
Plenty of unqualified enquiries
Broad targeting brings volume that looks good in a report and burns the sales team's time without a single contract.
How we handle it
- We agree what a qualified enquiry is, and its target cost, before spending anything.
- We test messages and audiences in small batches, then scale what brings qualified enquiries.
- The monthly report separates spend from fees, and says what didn't work as plainly as what did.
Common questions
No single figure fits everyone: the floor moves with the sector and with how contested the keyword is. The rule holds either way — a budget is enough when it gathers data you can optimise on, and below that you pay without learning. We set it for your case in the scoping call, and management is billed separately from the spend.
Paid campaigns bring first enquiries within weeks, but month one reads as a test rather than a verdict: it tells us which keywords and audiences deserve budget. A fair judgement comes at three months.
We tell you plainly if we have a client competing directly with you in the same city and service, and leave the decision to you. We don't run two competing accounts with the same team.
The same service elsewhereJeddah