Brand identity4 services
Profit Max Investments
Insurance & finance · Europe · UAE · 14 images
Appearing, and earning trust · Branding
Branding
An identity is not a logo. It's a complete system — colour, type, image style, tone — that makes your company recognisable before its name is read. We build it from your market, not from a designer's taste.
Is this for you?
You need it if…
- 01
Your logo was made in a hurry at the start and no longer matches the company you've become
- 02
Every design comes out differently, because there are no rules anyone refers to
- 03
You're entering a new market or going after bigger clients than usual
- 04
People confuse you with competitors because you all look alike
What's included
A complete identity that carries your weight and leaves a lasting impression — with a clear usage guide.
- 01
Sector and competitor research
We study how competitors present themselves and what your client expects, so we know where your brand stands and how it can stand apart before a single line is drawn.
- 02
Logo and its system
The logo in its full set — primary, compact and icon — with clear space and minimum sizes, so it holds up on a large sign and on an app icon.
- 03
Full colour and type system
Primary and secondary colours with print and screen values, matched Arabic and English typefaces, and a clear hierarchy for headings and text.
- 04
Image and icon style
Rules for choosing and treating imagery, and an icon set in the same spirit, so everything you publish looks like it comes from one place.
- 05
Applications and print
The identity applied to what you actually use: business cards, stationery, social templates and the profile cover.
How we run it
How we run every project- 01
Discovery
A session to understand your company, your audience and what you want said about you, followed by market and competitor research.
- 02
Directions
Two or three genuinely different directions, each with a written rationale for why it fits you.
- 03
Development
We develop the direction you choose until it's complete, with two revision rounds included.
- 04
System and handover
We build the usage guide, apply the identity to your materials, then hand over the complete identity, ready to use.
What you receive
- Brand usage guide
- The logo in every format for print and screen
- Social templates and core print items
How we work with you
A professional presence that earns trust.
Before a client hears your offer, they have judged how you look. This is where we build what is seen first.
What sets our approach apart
From the market, not from taste
Every visual decision has a reason you can explain: what your client needs to feel, not what the designer likes.
A system, not just a logo
You get rules any designer after us can work with without the identity falling apart.
An identity that grows with you
A flexible system that stretches to new services, branches and products without needing a new identity.
Questions about this service
The logo in its variants, a colour and type system, usage rules, and core applications (card, letterhead, social templates, profile cover). All of it in one usage guide.
Two or three genuinely different directions rather than variations on one idea, then we develop the one you pick until it's complete. Two revision rounds are included; anything beyond is agreed separately.
We don't file on your behalf, but we hand over files in the formats the registries require — including the Saudi Authority for Intellectual Property — and walk you through the steps.
Services that complete it