Social media28 months running
Amlak Real Estate — Content
Real estate · Property investment · Georgia · Saudi Arabia · Egypt · 151 images
Services · Jeddah
Campaigns that knowtheir season.
Jeddah's trade is seasonal by nature: Ramadan turns buying hours upside down, summer empties the city and fills it with different visitors, and Umrah seasons bring an audience that doesn't know the city and searches in Arabic and other languages. A campaign run with the same message and the same budget all year pays during the weeks nobody buys, and runs out of budget in the one week that could have covered the month. So we build the calendar first: when demand rises in your category, what message fits each season, where to spend more and when to pull back. Then we build measurement all the way to the order rather than to the like: which post produced a WhatsApp conversation, which ad produced a branch visit, and what a single order cost. Content is written in the voice your audience actually uses; that's decided at the strategy stage, not mid-production.
What we see repeatedly
A flat budget in a seasonal market
The same spend in Ramadan and in the quietest week of the year means overpaying when nobody buys and underspending when everyone does.
Measurement stops at the like
A post with strong engagement and zero conversations isn't a success. Without a link between ad and order, you can't tell which half of the budget works.
Content in a borrowed voice
Translated text or heavy formal Arabic on a restaurant or shop account reads like a corporate notice, and pushes away an audience that doesn't speak that way.
How we handle it
- We build a seasonal calendar for your category and weight the budget to it rather than spreading it evenly.
- Measurement runs through to the WhatsApp conversation and the order, not to engagement.
- Voice is settled at the strategy stage — simplified formal Arabic or dialect — by your audience, not the writer.
Common questions
We run the platforms your audience is actually on. For Jeddah retail and food that's usually Instagram, TikTok, and Snapchat — decided by looking at your existing account data rather than assuming.
We plan and script and direct, while the shoot itself happens locally with you or a Jeddah videographer we agree on — being in the branch is what makes content look real.
Tagged links, campaign-specific WhatsApp numbers, and a discount code per channel, so every order arrives with its source attached. Offline measurement is never perfect, but it's enough to tell which channel earns its budget.
The same service elsewhereRiyadh