Journal
What we've learned,written down.
Notes on branding, websites, and digital marketing — with numbers and examples from real projects across the Gulf, Egypt and Europe, rather than general advice.
How to show up in ChatGPT and Google AI answers: a practical guide
A practical guide to showing up in ChatGPT and Google AI answers: how these models differ from traditional SEO, and specific steps to start today.
SEOAISaudi market2 min readWhat does brand identity cost in Saudi Arabia? Logo vs. identity, explained
The real difference between a logo and a brand identity, realistic price bands in the Saudi market, and what actually drives the cost up — versus what doesn't, whatever you're told.
BrandingPricingSaudi market2 min readWhat a company website costs in Saudi Arabia — real numbers for 2026
A plain breakdown of website costs in the Saudi market: the actual price bands, what genuinely moves the number, and where money gets spent for nothing.
WebsitesPricingSaudi market3 min read