Brand identity4 services
Profit Max Investments
Insurance & finance · Europe · UAE · 14 images
Services · Dubai
An identity for your Dubai companyrecognisable from across the room.
In Dubai your company starts its race against international firms whose identities cost millions, standing beside them at the same exhibition, on the same search page and in the same buyer's inbox. An identity that looks temporary or borrowed makes a serious company look small, and that is a real difference in the price you're offered and the trust you're given. We design the identity to carry that weight: a mark that works in Arabic and English at the same visual weight — not a Latin logo with an Arabic word bolted on — a colour and type system that holds on a small screen and on an exhibition stand, and a usage guide that prevents drift when someone else executes later. Then we apply it to what your customer actually sees: the website, the company profile, social media and a digital business card. And we start from one question: what should your customer feel the first time they see your name?
What we see repeatedly
A Latin logo with Arabic bolted on
What we see most: a mark designed in English, with Arabic added later in a typeface that doesn't match. In a bilingual market the weakness shows on every printed piece.
An identity without a system
A good logo, then every post in different colours and fonts. A year later nobody recognises the brand except by the logo alone.
Design that follows the trend
What looks modern this year looks dated in three. An identity built on a passing trend gets redone from scratch before it has paid for itself.
How we handle it
- We start from your audience and competitors, and define what the brand must say before drawing a line.
- Arabic and English are designed together at one weight, not one after the other.
- We hand over a usage guide and source files in your name, so the identity stays consistent whoever executes it.
From our UAE work
Common questions
The mark in Arabic, English and combined versions, the colour and type system, the usage guide, the agreed applications, and all source files in your company's name.
Yes, and for a company whose clients already know its mark it's often the right call. We keep what people recognise and fix what weakens it.
It depends on the number of applications and review rounds. We set the timeline and stages in writing in the proposal before starting.