
Profit Max Investments
Insurance & finance · Europe · UAE · 14 images
A company in Abu Dhabi is usually first seen on a document: a technical proposal in a tender, a qualification file, or a stand at a major exhibition beside national and international firms. In that moment the identity says something before a single line is read: is this a stable company that can be relied on for years, or a new one trying things out? We design the identity to say the first, honestly: a composed mark that works in Arabic and English at one visual weight — because in Abu Dhabi Arabic appears first on official documents, not beneath the English — and a colour and type system that holds on letterhead, technical proposals, exhibition stands and screens. Then a clear usage guide, delivered with source files in your name, so the identity stays consistent when your team, a printer or an exhibition contractor applies it later. And we apply it to what you actually need: the company profile, proposals, the website and stationery.
A mark designed in English with Arabic added later. On an official document where Arabic leads, the flaw shows on every page.
The identity goes on the website and social media, while technical proposals are made in a generic Word template. Yet that's the document the contract is decided on.
Without a usage guide, every printer and exhibition contractor interprets the identity their own way, and a year later the company owns five versions of itself.
Yes — editable templates your team uses for every tender, in the same identity system, so each proposal doesn't need a designer.
Yes, and we recommend it when the company's name is already known to its clients. We keep what people recognise and fix what weakens it.