Brand identity2 services
Amlak Real Estate
Real estate · Georgia · Saudi Arabia · 13 images
Services · Riyadh
An identity that readsat your company's size.
In the Riyadh market a company is measured by how it looks before it is measured by what it does, because the first encounter is usually a document: a deck in a meeting, a file attached to a qualification request, a stand at an exhibition. An identity that looks like a startup's gets a ten-year-old company treated as if it were in its first year — and that is a real difference in the price you're offered. We build the identity to carry that weight: a mark that works in Arabic and English at one visual weight — not a Latin logo with an Arabic word bolted on — a colour and type system that holds on print as well as on screen, and a usage guide that prevents drift when someone else executes later. Then a company profile built on the same system, because that is the document actually sent when you're asked to introduce yourself.
What we see repeatedly
An Arabic logo bolted on
A mark designed in Latin with Arabic added afterwards looks unbalanced in every Arabic application — which is most of what gets printed in Riyadh.
No usage guide
Without written rules, colour and type drift with every designer who touches the account, and the brand loses a year of accumulated recognition.
A profile that doesn't match the brand
The file sent with qualification requests was usually designed at another time in other colours, and reads as though it belongs to a different company.
How we handle it
- We start with research into your sector and Saudi competitors before the first visual decision.
- Arabic and Latin are designed together rather than in sequence, so both carry the same visual weight.
- A usage guide that explains application, so the brand stays consistent however many people execute it.
Common questions
We don't file on your behalf, but we deliver files in the formats the Saudi Authority for Intellectual Property requires and walk you through the steps.
First we look at what your customers already recognise. If there's an accumulated element worth keeping, we evolve it and preserve recognition; if the mark carries nothing, we say so plainly before starting.
It depends on the scope of the identity and its applications; we set a written timeline after the scoping call and hold to it. You see genuinely different directions rather than variations on one idea, then we develop the one you pick.
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