The brand identity communicates VIP's core values: Luxury, Care, and Exclusivity. With the heart as a central theme, VIP is positioned as a service that puts the passenger's experience first, ensuring a journey that is both personal and premium.
Character of Personal Service: To emphasize the personal touch of VIP's service, we integrated a character that personifies the premium travel experience. This character, often dressed in elegant attire, represents the professionalism and attentiveness of the VIP service staff, welcoming passengers to an unparalleled journey.
Iconography: The heart symbol, featured prominently in the logo, is subtly incorporated into other elements of the app and brand visuals. It appears in app buttons, icons, and marketing materials to reinforce the brand’s dedication to customer care and personal service.
Imagery: We use high-resolution images showcasing premium vehicles, professional chauffeurs, and luxurious experiences. The visuals aim to evoke the feeling of comfort, exclusivity, and sophistication.